Helpful Shopify Articles

Useful articles to bring some enlightenment to the more complex areas of selling online.

The Anatomy of a Shopify Website

People often say “All cars are the same these days.” Yes, they are. Very much so, and all Shopify websites are the same as well. It’s the beauty of Shopify – they train your consumer how to buy by putting them through the same process on every single site. In the same way as you can hop into any rental car in the world and know how to drive it and where to get fuel for it.

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Understanding VAT Rates in Shopify

VAT or value added tax is a tax on value added, hence the name. What does that mean? It’s an ingenious tax system, but it’s not straightforward. In Shopify we need to handle VAT if we are VAT registered. We have lots of things to consider. I mean lots. Selling from the EU to Great Britain is a lot harder since Brexit and much more complicated than selling into the EU.

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The Perfect Abandoned Cart Email

The generic reminder also doesn't work. Your customer knows they abandoned their checkout and most likely doesn't need reminding. What they need is reassurance (either that or their payment failed and they need to wait until payday to try again!). The question is why did they abandon their checkout? The answer is probably one of these common concerns...

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